Why creators are revolutionizing B2B marketing

Despite the challenges, B2B creators are a significant under-tapped resource that offer B2B brand owners significant opportunities.

The creator economy is booming. And while many business-to-consumer (B2C) brand owners have been embracing the opportunities it brings for years, far too many business-to-business (B2B) brands remain sceptical, reluctant to acknowledge content creation as an important part of an up-to-date and smarter marketing strategy.

Yet, last year B2B creators were hailed by many as the next big thing, the trend to watch in 2024. Just take a look on LinkedIn to see the wealth of CEO branding and ghost-written thought leadership and wider content pieces, bringing with it a wealth of new business opportunities. With TikTok and Meta predicted...

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