Which new behaviors will stick after the COVID-19 crisis ends?

Kantar, the research firm, conducted in-depth analysis of how consumer habits are evolving due to COVID-19, and suggested some of these behaviors will remain in place.

Why it matters

Disruptions on the scale of COVID-19 typically lead to people – and businesses – adopting a wide variety of new behaviors. Understanding which of these habits is likely to have staying power can help marketers flourish in the present and...

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