Marketing in the COVID-19 crisis

This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

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Why it matters

Disruptions on the scale of COVID-19 typically lead to people – and businesses – adopting a wide variety of new behaviors. Understanding which of these habits is likely to have staying power can help marketers flourish in the present and be prepared for the recovery.


  • A concern with everyday health and hygiene could be enduring, as consumers will want to be prepared for any similar outbreaks in the future.
  • Physical retail remains important for buying grocery items and over-the-counter pharmaceuticals, but many shoppers are beginning to look online for these items.
  • As consumers buy more goods through digital channels, they will become more used to cashless payments of various types.