What's working in savoury snacks

Global strategies, campaign updates and trends in the savoury snacks category.
  • Challenger brands are connecting with millennials by offering healthy snacking options, with Whitworth’s healthy label redesign resulting in 140% brand growth.
  • Brands are using digital and social-led activations to build excitement around new flavour launches, with cases from Doritos being a prime example....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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