What’s the right tone in hard times?

What 50,000 ads and 8 years of emotion research tells us about how to advertise in a recession.

For many people, 2020 will have been one of the most stressful and difficult years of their lives. With the COVID-19 pandemic, a US election like no other, Brexit in Europe, and the Black Lives Matter and #Metoo movements reminding us that battles we...

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