What’s new for media and retail in China

Anna Hamill

While China’s economic slowdown is causing some speed bumps for brands, new trends including e-commerce data, WeChat’s mini-programs, and media planning against unique user IDs offer opportunities.

Christian Solomon, Chief Digital Officer at Mediacom China, has been in the country for more than a decade and witnessed first-hand the extraordinary transformation of the world’s largest – and arguably most complex – consumer market...

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