What marketers can learn from America’s increasingly OTT video landscape

Investigates the wider streaming landscape to call out key insights and trends that will allow the industry to make the most of personalised advertising in an OTT world.

Need to know

  • OpenX and The Harris Poll surveyed US consumers about their video streaming habits, and found 65% of those aged 18-34 use an OTT service, falling to 31% among those aged 55+.
  • Six in 10 American homes now own a connected smart TV, while 42% of UK households have plugged in a connected TV.
  • More than half (54%) of those surveyed prefer an ad-supported video streaming model. Of those, 29% would prefer a service that costs $5 per month, with up to three minutes of ads per hour.
  • While the rise of OTT may herald an era of...

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Insights Team
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