What marketers need to know to get in on gaming

Discusses gaming trends that affect marketers, and also looks at the potential near-term future of gaming, including points for marketers to consider when embarking on gaming initiatives.

Introduction: How COVID-19 accelerated gaming activity

Gaming and streaming were already on the rise before the COVID-19 pandemic. However, with the onset of stay-at-home orders, this trend has accelerated exponentially. Viewership on Amazon-owned Twi, though off a smaller base. Because consumers are seeking new platforms for entertainment, marketers looking for effective and efficient communication channels have increasingly turned to platforms that were once considered exclusive to the gamer community. In this article, we explore gaming trends and how they affect marketers; what the near-term future of gaming looks like; and how marketers can successfully embark on gaming initiatives.

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