What marketers need to know about the in-game advertising opportunity

An introduction to in-game advertising.

Marketing in the gaming ecosystem

This article is part of a series of articles from the WARC Guide to marketing in the gaming ecosystem. Read more.

The impact of COVID-19 has been felt in every sector of business across the globe. The majority of industries have seen a downturn in their fortunes. However, a few sectors have prospered.

As people have withdrawn to their households under lockdown restrictions, the gaming industry has boomed. With more free time at home, people have been playing video games to entertain themselves and using gaming platforms to connect with friends.

Gaming is...

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