What marketers can learn from America’s increasingly OTT video landscape

Dallas Lawrence

Investigates the wider streaming landscape to call out key insights and trends that will allow the industry to make the most of personalised advertising in an OTT world.

Need to know

  • OpenX and The Harris Poll surveyed US consumers about their video streaming habits, and found 65% of those aged 18-34 use an OTT service, falling to 31% among those aged 55+.
  • Six in 10 American homes now own a connected smart TV, while 42%...

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