What creative agencies and legacy brands can learn from direct-to-consumer brands (and vice-versa)

Puts the spotlight on digital-first start-ups, by identifying the common characteristics that make brands such as Glossier, the cosmetics brand, and Dollar Shave Club, the razor brand, so successful.

This paper puts the spotlight on digital-first start-ups, it identifies the common characteristics that make brands such as Glossier, the cosmetics brand and Dollar Shave Club, the razor brand, so successful.

In doing so, the authors offer suggestions...