What creative agencies and legacy brands can learn from direct-to-consumer brands (and vice-versa)

Puts the spotlight on digital-first start-ups, by identifying the common characteristics that make brands such as Glossier, the cosmetics brand, and Dollar Shave Club, the razor brand, so successful.

This paper puts the spotlight on digital-first start-ups, it identifies the common characteristics that make brands such as Glossier, the cosmetics brand and Dollar Shave Club, the razor brand, so successful.

In doing so, the authors offer suggestions for what creative agencies, and legacy organisations generally, can learn from them – how they can compete and stay relevant in this new world order.

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