What brands need to know about the rise of Asia’s “Convenience-driven consumer”

Criteo’s Taranjeet Singh says the pandemic introduced convenience to consumers through online shopping and they are now used to having faster and better services and having products delivered to them.

It has been a full year since March 12, 2020, when COVID-19 was declared a global pandemic. Much has changed since then, when 81 million jobs vanished last year amid the disruption and devastation, and nearly US$3 trillion in economic losses in APAC

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