What brands can expect for Christmas 2020

Offers an overview of the Christmas season in the United Kingdom and what brands should expect consumers to spend in 2020, given the impact of COVID-19 and the recession.

Christmas has never felt further away for many people. As recent events show, nothing is predictable in the strange twilight zone between lockdown and normality that most of the world is living in.

In the UK, there’s an understandable concern over whether...