Where to listen
01:02 – What is digital rent? 03:48 – Is there any research that supports this? 06:29 – What is digital availability? 08:11 – Why is it important to distinguish between physical and digital availability? 11:25 – How is this changing in line with the rise in e-commerce over the past year? 14:11 – How does this change the way marketers should view their digital budget and actually organise themselves? 16:58 – The advertising budget is being squeezed. 20:55 – What are the levers you can use to influence digital availability? 24:13 – What does this mean for the way brands organise themselves internally? 27:42 – How do you see this playing out in the next few years?