WARC Talks: Digital rent and digital availability

WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media.

Where to listen


01:02 – What is digital rent? 03:48 – Is there any research that supports this? 06:29 – What is digital availability? 08:11 – Why is it important to distinguish between physical and digital availability? 11:25 – How is this changing in line with the rise in e-commerce over the past year? 14:11 – How does this change the way marketers should view their digital budget and actually organise themselves? 16:58 – The advertising budget is being squeezed. 20:55 – What are the levers you can use to influence digital availability? 24:13 – What does this mean for the way brands organise themselves internally? 27:42 – How do you see this playing out in the next few years?

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