WARC Talks: Digital rent and digital availability

WARC talks digital rent and digital availability with Grace Kite, founder of Gracious Economics, and Gemma Spence, chief commerce officer at PHD Media.

Where to listen

Timestamps

01:02 – What is digital rent? 03:48 – Is there any research that supports this? 06:29 – What is digital availability?08:11 – Why is it importa 11:25 – How is this changing in line with the rise in e-commerce over the past year? 14:11 – How does this change the way marketers should view their digital budget and actually organise themselves? 16:58 – The advertising budget is being squeezed. 20:55 – What are the levers you can use to influence digital availability? 24:13 – What does this mean for the way brands organise themselves internally? 27:42 – How do you see this playing out in the next few years?

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands