WARC Talks Attention

WARC talks attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, Mike Follett, managing director at Lumen Research, and Ian Edwards, head of connection planning at Facebook.

Where to listen

Timestamps

00:55 – What do we mean by attention and why is it important? 05:15 – Weighting CPMs by attention. 08:23 – What were the major conclusions of this research around media platforms? 15:04 – Why is this an incomplete way of looking at Facebook? 19:28 – What can Facebook learn from this sort of research as it creates new ad products? 20:20 – Do different formats play different roles? 22:31 – Where should we be taking this research next? 27:12 – A positive attention economy. 30:08 – Comments around morality.

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