WARC Talks: 2022 media trends

In this episode of the WARC Podcast WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Denstu’s ‘Reimagining Next’ media trends report.

Where to listen


04:50 – Omnichannel everything – consumers are choosing how they interact with brands. 09:23 – Commerce is changing – the rise of shoppertainment and q-commerce. 14:51 – Secure scarcity – NFTs. 21:10 – Fans of flexibility – future of work for office workers looks to be favouring flexibility. 26:35 – The responsible rebuild – brands are operating with sustainability in mind across the whole supply chain. 29:59 – Sustainable marketing – investing in sustainable media channels.