WARC Talks: 2022 media trends

Dan Calladine

In this episode of the WARC Podcast WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Denstu’s ‘Reimagining Next’ media trends report.

Where to listen

Timestamps

04:50 – Omnichannel everything – consumers are choosing how they interact with brands. 09:23 – Commerce is changing – the rise of shoppertainment and q-commerce. 14:51 – Secure scarcity – NFTs. 21:10 – Fans of flexibility – future of work for office workers looks to be favouring flexibility. 26:35 – The responsible rebuild – brands are operating with sustainability in mind across the whole supply chain. 29:59 – Sustainable marketing – investing in sustainable media channels.

Further reading...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands