WARC Rankings 2022: How new approaches to creativity spurred Publicis Milan to the top

The CEO of Publicis Milan, Bruno Bertelli, shares how the agency became the world’s top creative agency in 2022, developing stand-out campaigns at both a national and international level.

Publicis Milan is taking the momentum of its award-winning campaigns from the pandemic and using it as the foundations of a new, data-driven approach to creativity. After taking honors in the WARC Rankings Creative 100 as the top creative agency, the...