Publicis Milan is taking the momentum of its award-winning campaigns from the pandemic and using it as the foundations of a new, data-driven approach to creativity. After taking honors in the WARC Rankings Creative 100 as the top creative agency, the Italian agency is embracing its role as a global hub for world-beating ideas.
The agency had campaigns for beer brewer Heineken, pasta brand Barilla and fashion brand Diesel rank among the top 40 campaigns of the WARC Creative 100.
“It’s an amazing achievement, especially because it is coming after two very difficult years,” said Publicis’ Global Chief Creative Officer...