WARC Rankings 2022: How new approaches to creativity spurred Publicis Milan to the top

The CEO of Publicis Milan, Bruno Bertelli, shares how the agency became the world’s top creative agency in 2022, developing stand-out campaigns at both a national and international level.

Publicis Milan is taking the momentum of its award-winning campaigns from the pandemic and using it as the foundations of a new, data-driven approach to creativity. After taking honors in the WARC Rankings Creative 100 as the top creative agency, the Italian agency is embracing its role as a global hub for world-beating ideas. 

The agency had campaigns for beer brewer Heineken, pasta brand Barilla and fashion brand Diesel rank among the top 40 campaigns of the WARC Creative 100.

“It’s an amazing achievement, especially because it is coming after two very difficult years,” said Publicis’ Global Chief Creative Officer...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands