Warc Briefing: Twitter

This briefing offers an overview of the history, theories and key trends related to Twitter. It summarises characteristics of different uses and users of the micro-blogging website.

Warc Briefing: Twitter

Definition:Twitter is a free social media site that allows users to send and read instant short messages.

Quick facts

  • Twitter built a base of 100m users from scratch in less than four years.
  • The number of daily Tweets worldwide rose from 55m to 155m in the year to April 2011.i
  • Indonesia's internet population is almost twice as likely to use Twitter as that of the USA.ii

History and future outlook

Twitter is the poster-child for the Now Web – the world of real-time, largely unfiltered online information, entertainment and communications.

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