Warc Briefing: Seniors
Definition:Marketing to persons aged 50 and above.
- Asians over the age of 65 will account for 24% of the region's population (1.25bn people) by 2050. i
- By 2012, America's 50 and older population will reach 100 million.ii
- There are in excess of 21m people aged 50 or more in the UK.iii
History and outlook
Does age matter? At a time when men and women can become parents in their 50s, and twenty-somethings head global technology start-ups, lumping consumers together in age-based demographics seems simplistic.
But in most markets there is renewed...