Voice: Shifting focus from adoption to frequency

Voice assistants have grown in popularity over in recent times, and with a wealth of data on people’s adoption, usage and openness to smart technologies, brands can create valuable experiences.

We know people are using voice assistants and we have a lot of information about adoption. But what does this mean for brands? How many people are using voice regularly, and what are they doing with it? Is voice changing the way people shop? And is i

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