Voice, brand safety, measurement among top brand priorities, says WFA CEO

In an exclusive interview with WARC, WFA chief executive Stephan Loerke discusses brand safety in the digital era and the rise of voice.

The World Federation of Advertisers is one of the world’s most powerful trade bodies, with more than 800 members representing the world’s leading brands, and about 90% of global advertising spend.

It’s a body that sets the direction of the marketing industry,...

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