This article is part of a Spotlight series on the opportunities and challenges facing India-born brands. Read more
It all started on 12 May, when Prime Minister Modi addressed the nation and as a part of his speech said this: “we know in this time of crisis we have been saved by the local. Local markets, local manufacturing, local supply chain. Local is not a need but a responsibility.” Subsequently he has spoken about power of local on as many platforms as he could.
Since then there has been a raging debate in India about local companies. The...