#VocalForLocal is not so local

Naresh Gupta

Bang in the Middle’s Naresh Gupta puts an economic and historical lens on the complex issue that is the call for India to be more “vocal for local”.

This article is part of a Spotlight series on the opportunities and challenges facing India-born brands. Read more

It all started on 12 May, when Prime Minister Modi addressed the nation and as a part of his speech said this: “we know in this time of crisis we have been saved by the local. Local markets, local manufacturing, local supply chain. Local is not a need but a responsibility.” Subsequently he has spoken about power of local on as many platforms as he could.

Since then there has been a raging debate in India about local companies. The...

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