‘Vocal for local’ shines a light on laggard Indian brands

DDB Mudra’s Sonal Jhuj takes a deep dive into the barriers Indian brands face in trying to outpace multinational competitors.

This article is part of a Spotlight series on the opportunities and challenges facing India-born brands. Read more

On 12 May, Whatsapp, India’s most popular chat application (400mn users in 2019; Techcrunch) was abuzz with charts drawing a line between the Indian and the non-Indian.

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