Virtual reality marketing and its potential to gain consumer trust

Research by the Nanyang Business School attempts to investigate how virtual reality (VR) marketing influences consumer behaviour, providing marketers with some insights on its actual effectiveness.

The COVID-19 crisis has clearly accelerated the digital transformation of businesses. Virtual reality (VR) is one of the digital technologies that is increasingly capturing marketers’ attentionas it is able to replicate a physical environment, enabling consumers to have a “trial” experience of a product, which can facilitate purchasing decisions while browsing from home. However, a major limitation is that only consumers equipped with VR headsets, supported by powerful computers currently have access to VR marketing experiences.  Given that the market is yet to meet the hardware requirements and hence return on investment (ROI) remains uncertain, many businesses continue...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands