UWG’s advice for brands and agencies that are seeking to address racial injustice

Geoffrey Precourt

UWG, an agency network owned by WPP Group, has over five decades of experience when it comes to understanding and engaging Black consumers – and is hoping real change in tackling structural racism is now a tangible possibility.

Why it matters

Addressing problems of under-representation in the advertising industry requires a concerted effort by brands and agencies. That applies to everything from their creative efforts to recruitment and creating safe, welcoming spaces for diverse talent within their four walls.

Takeaways

  • The cycle of positive sentiments failing to yield hard action about racism cannot continue, and marketers have a chance to make a real difference in this area.
  • Diverse teams have been proved to outperform their less inclusive counterparts, and so can offer tangible benefits from an ethical and business perspective.
  • Accountability and transparency are essential to making sure...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands