Using data to inform customer journey planning from a cultural perspective

Brands need to understand how cultural norms and nuances play into people’s purchasing decisions – an influencer of consumer behavior that has, until now, been largely overlooked by marketers.

Customer journeys in an omnichannel world

This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more

We are moving swiftly towards a data revolution, to a reality where data will not only help us understand the world but will determine many of our most basic interactions and experiences. On the flip side, restrictive privacy laws, the adoption of privacy tools, the reduction of third-party cookie data, and a focus on data sustainability mean that the way data is gathered and used will not remain the same. So,...

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Insights Team
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