Using attention metrics to drive effectiveness: Four dimensions brands need to know about

Details dimensions brands need to look at in the pursuit of attention metrics.

This article is part of the March 2023 Spotlight US series, " It's time to talk about marketing effectiveness” Read more

Attention metrics are hot. According to a 2022 Realeyes Survey of 320 senior advertising professionals, 90% report attention metrics are important and 65% report that attention is a critical stage in the sales and customer journey. Over half of those surveyed reported that their organization will invest in attention metrics this year.

The most important reason is that attention metrics have strong relationships with business outcomes: that is, the Holy Grail of effectiveness....

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