As the Coronavirus pandemic has disrupted the global economy, it has put one slice of the market into “over-drive,” claims Sarah Hofstetter, the president of Profitero.
The changes in e-commerce, she told an Interactive Advertising Bureau (IAB) webinar, have been “absolutely extraordinary,” as a number of online services have experienced triple-digit growth since social distancing became a way of living and shopping.
Five-month-old Profitero fashions itself “a command center for e-commerce analytics,” Hofstetter explained, “and a source of truth for e-commerce decision-making, whether that’s understanding price, promotion, sales share, or hundreds of different datapoints.”
With...