Unlocking India’s omnichannel opportunity with e-wallets and digital payments

Brands that are strategic can truly capitalise on India’s growing payment channels to reach new and existing customers in their need and greed states, leveraging the insights and understanding they can provide on consumers’ moments and occasions during each state.

What started out as a single-player ecosystem in 2010 has grown to encompass 15 digital payment providers in 2019, with further growth estimates placed at 20.2%, reaching an expected market capitalisation of US$1 trillion by 2023. Today there are an estimated...