Unilever’s Keith Weed on lessons from direct-to-consumer and the future of FMCG

In this second part of a three-part series, Unilever’s outgoing Chief Marketing & Communications Officer, Keith Weed, discusses what Unilever learned from the Dollar Shave Club acquisition, and the consumer trends driving the future of FMCG.

In an exclusive interview with WARC, Unilever’s outgoing Chief Marketing and Communications Officer, Keith Weed, reflects on 35 years in marketing, new business models, Unilever’s localisation strategy, the power of sustainability, and tr

Consumer trends

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