Understanding the digital native's brain: How marketers can respond

This article explains how immersion in a digital world changes how the brain processes content and how brands can understand this science when marketing to 'digital native' millennials and centennials.

Understanding the digital native's brain: How marketers can respond

Dr. Peter SteidlNeurothinking

Marketers are constantly bombarded with information on the latest digital opportunities, encouraged to allocate more of their budgets to digital media, and...

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