Understanding digital display advertising

This article describes and explains the fundamentals of digital display advertising, a broad subject taking in any number of connected devices, one that offers a variety of tools through which to deliver communications.

Understanding digital display advertising

Alex Kozloff IAB

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study) because it offers an abundance of exciting opportunities to connect and communicate with their target audiences. In comparison, the US is growing at 19% to reach $32.7bn in the first half of 2016 alone.

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