Understanding digital display advertising

This article describes and explains the fundamentals of digital display advertising, a broad subject taking in any number of connected devices, one that offers a variety of tools through which to deliver communications.

Understanding digital display advertising

Alex Kozloff IAB

Advertisers increased spend on display advertising in the UK by 24.5% in 2015 to over £3bn (PwC/IAB Digital Adspend Study)because it offers an abundance of exciting opportunities to connect

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