Unboxing Christmas 2020: How an altered reality will affect Australian purchase decisions

A Powered by Nine webinar shed light on what Christmas 2020 means for brands, advertisers and consumers in Australia.

It’ll be a Christmas like no other. After last year – when record temperatures, flooding, bushfires and social tensions rocked Australia – COVID-19 has forced people to think and behave differently. This has led to a shake-up in attitudes and behaviour, as well as what is valued. Research put forward by Powered by Nine and The Lab found that the pandemic has made 52% of Australians reconsider what they want out of life.

Then, how has COVID-19 impacted values and behaviour with regards to Christmas 2020? What does it mean for brands?

There are three key areas of momentum:

  • Simplicity...

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