TV and online: better together

This article details research by Thinkbox and the IAB into the interaction between TV and the internet.

TV and online: better together

David BrennanResearch and Strategy Director, Thinkbox

Lennon and McCartney, Butch and Sundance, Rodgers and Hammerstein, Thelma and Louise - even Torvill and Dean. There are many partnerships that are simply stronger together. This shouldn’t come as a surprise to the ad industry given the stellar individuals whose names are brought together above agency doors with the ambition of delivering even greater collective brilliance for clients. Bringing together different but complementary talents can create a more powerful combination, making the whole greater than the sum of its...

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