Turning to agile in times of uncertainty: Three tips for marketers

The biggest hurdle to implementing agile thinking and practises at organisations is inertia, but when a black swan event like COVID-19 comes along, the urgency presents itself with mental barriers and risk attitude to new ideas lowered – R1 Training’s Cameron O’Connor offers marketers some tips for getting started.

Why it matters

Traditional planning techniques are poorly suited to dealing with change, and we live in increasingly uncertain and volatile times. Teams that can rapidly innovate on a constant basis are best positioned to survive and thrive over the long term.


  • Innovation isn’t a spark of genius or the sole responsibility of a special innovation department, it’s a boring old repetitive process.
  • Experiment rapidly and not let attitudes or internal control mechanisms to slow things down.
  • Inject empathy into the process to develop an enhanced understanding of value and value perspectives.

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