Turning FMCG onto mobile: Kraft, Arla and Unilever case studies from the Mobile Marketing Forum Budapest 2008
This is one of a series of edited extracts from the Mobile Marketing Forum 2008. Other articles cover:
- Rethinking mobile segmentation and the iPhone's impact on advertising
- P&G's mobile ambitions & case studies from emerging markets
For WARC’s full coverage of the event, visit our conference blog page.
Has mobile marketing's time finally come?
This cry echoed throughout the 2008 Mobile Marketing Forum in Budapest. In truth, it has probably been...