Trust and health: How brands can address the shifting health landscape

In Spring 2023, the ‘Edelman Trust Barometer Special Report: Trust and Health’ revealed that the health landscape across 13 countries, including the USA, UK, South Africa, Germany, India, China and Brazil, is shifting.

Eleanor Read, Managing Director of Edelman’s health practice in the UK, discusses the findings of the firm’s ‘Trust and Health’ report and what brands can do to meet changing consumer expectations.

Low income equals poor health – is that anything new?

Perhaps not, and the research from our report certainly shows that those on low incomes are 20 points less likely to report very good, excellent or perfect health than those with a high income. However, having a good income alone doesn’t provide complete protection against poor health, with 15% of those with a high income reporting fair or...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands