Trust and health: How brands can address the shifting health landscape

Eleanor Read

In Spring 2023, the ‘Edelman Trust Barometer Special Report: Trust and Health’ revealed that the health landscape across 13 countries, including the USA, UK, South Africa, Germany, India, China and Brazil, is shifting.

Eleanor Read, Managing Director of Edelman’s health practice in the UK, discusses the findings of the firm’s ‘Trust and Health’ report and what brands can do to meet changing consumer expectations.

Low income equals poor health – is that anything new?

Perhaps not, and the research from our report certainly shows that those on low incomes are 20 points less likely to report very good, excellent or perfect health than those with a high income. However, having a good income alone doesn’t provide complete protection against poor health, with 15% of those with a high income reporting fair or...

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