This article is part of a Spotlight series on how brands in China can embrace the ‘new retail’ movement and level up their omnichannel journey strategies. Read more
Customer journeys in an omnichannel world
This article is part of a series of articles from the WARC Guide to customer journeys in an omnichannel world. Read more
With the coming-of-age world of smart cities and the Internet of Things (IoT) objects and devices, our physical environments will be able to communicate with one another.
“Phy-gital”, “IRL”, or simply “digitalisation” describes an already dated omnichannel...