Trend Watch: What Brands Can Expect From China in 2017

This article explores the consumer trends set to shape marketing in China for 2017, including the sharing economy, chat bots, data-driven personalization and live video streaming.

Trend Watch: What Brands Can Expect From China in 2017

Kunal Sinha

Amidst global market protectionism and an impending Brexit, painful structural reforms in the Chinese economy aimed at cutting industrial overcapacity, more local governments attempting to cool the real estate market, and a growing debt burden, what are the portents for the Chinese marketing landscape for 2017?

First things first: the Chinese economy is slowing down, and will continue to do so - expect 6.5% growth in 2017. Wage bills have risen and will stay on an upward trajectory – all of which can only mean two things: a...

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