Trend watch: Indonesia is “the land of hope” in 2018

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).

In 2017, Indonesia showed signs of resurgence. With a major trend reversal from the previous five years, the country managed to grow at a GDP per capita of 5.05%, a tad higher than 5.02% the preceding year (Bank of Indonesia data), but slightly short of the estimated growth of 5.1%. However, there's hope – the year ended with the lowest inflation since December 2016 at 3.25%, one of the lowest among emerging economies. Public Debt was also the lowest among emerging markets, at sub-30% (of GDP) levels. By far, Indonesia enters 2018 with the strongest fundamentals in the region. This,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands