Trend watch: Indonesia is “the land of hope” in 2018

Indonesia’s marketing community has many reasons to feel hopeful in 2018, including the rise of mobile, fin-tech, content and artificial intelligence (AI).

In 2017, Indonesia showed signs of resurgence. With a major trend reversal from the previous five years, the country managed to grow at a GDP per capita of 5.05%, a tad higher than 5.02% the preceding year (Bank of Indonesia data), but slightly short

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