Trend Watch 2017: Singapore seeks retail revival, economic resilience

This article explores the trends likely to shape Singapore's marketing and advertising sector in 2017 including mobile content, experiential activations in retail and the ongoing effects of economic downturn.

Trend Watch 2017: Singapore seeks retail revival, economic resilience

Subodh Deshpande Innate Motion

Global uncertainty is casting a looming shadow on the world and Singapore, a small island easily buffeted by global economic currents, is preparing itself for a challenging year ahead.

Economists foretell 2017 to be a year of consolidation in Singapore: things are not projected to get worse, but are not expected to pick up either. With a downside coming from new US policies and moves towards economic protectionism, as well as on-going slow-down in China, 2017 will be one of "wider uncertainty". Singapore's central bank noted...

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