Trend Watch 2017: Digitization, rural growth and global ambition shape India

This article outlines trends set to shape India's marketing and advertising landscape in 2017, including government-led digitization initiatives, increased product demand in rural areas and homegrown brands with global ambitions.

Trend Watch 2017: Digitization, rural growth and global ambition shape India

Kunal Sinha

2016 was a year of upheaval for much of India. Radical policies from central government such as the introduction of a common Goods and Services Tax (GST) and demon

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