Transformation is creative: Three trends to help CMOs regain influence

At Spikes Asia X Campaign, Wunderman Thompson's Justin Peyton outlines three trends for CMOs to note.

The average tenure of a CMO is just 41 months – the shortest of any in the C-suite – with fewer CMOs rising to the top because marketers are not seen to be as commercial as CEOs.

Justin Peyton, Wunderman Thompson's APAC chief transformation and strate

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