To be remembered, market to the brain

Neuroscience research indicates that brand recall and effectiveness isn’t always driven by the normal rules – audiences forget 90% of content within 48 hours.

Here’s some not-so-good news for marketers: human memory is fallible, and your audience will forget 90% of what you share in the next 48 hours.

“The act of forgetting happens only in the first two days, and after a while, the metaphorical 10% tends to stay there over time,” said cognitive neuroscientist Dr Carmen Simon at a recent webinar hosted by marketing automation software c

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