Here’s some not-so-good news for marketers: human memory is fallible, and your audience will forget 90% of what you share in the next 48 hours.
“The act of forgetting happens only in the first two days, and after a while, the metaphorical 10% tends to stay there over time,” said cognitive neuroscientist Dr Carmen Simon at a recent webinar hosted by marketing automation software company Marketo.
With this “metaphorical 10%” – Simon estimates exact statistics to range anywhere between two to 12%, depending on the individual – marketers also need to ponder what is the right 10% they want audiences...